Segments Recently I found another new feature that allows to extend the output entity, generated when you define a segment, in Customer Insights. Lets say, we create a new segment called "Promo Customers", that contains Customers that have earned more than 200 Loyalty points in your bonus programm and you want to market these customers. You would navigate to Segments and create a new segment from blank: First you define a name and can add a short description, explaining your segment: Then you define the filter criteria of your segment. In this case our segment is based on a measure, that calculates the sum of all loyalty points per customer: After clicking on save, your segment will be calculated: Once the segment has been calculated, you can view it and you will see a list of all customers that apply to the filter criteria: So we can see our segment has 158 members and a list of all the members containing all fields of their customer profile. But what we do not see is how ma...
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